Can Social Media Insights Improve Customer Profitability?

Can Social Media Insights Improve Customer Profitability?

What if carriers could use big data to simplify business, accelerate revenues and reduce costs? What if insights from big data could be used to develop more customer-centric products with more compelling pricing? What if these improved products could serve as “gateway offerings” to acquire new customers and open the door to expanded cross-selling and retention opportunities?

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Insurance and Social Media: Addressing Missed Growth Opportunities.
Includes step-by-step social media improvement guide to boost ROI.

Implementing a successful social media strategy need not be difficult or even expensive. Many carriers already have allocated resources to their social media presences. All that is required is some fine tenement and adjustments. The following is a brief process for carriers looking to develop or refine their social media efforts.


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