Boost Customer Profitability with Social Media

Boost Customer Profitability with Social Media

By some estimates, spending on social media is expected to reach $11BN by 2017, up from $4.7BN in 2012. About 80% of carriers are investing in their social media presences, but only 7% of policyholders are interacting with their carriers through social media. Moreover, this interaction is often limited to “liking” a Facebook status or watching an advertisement on YouTube.

Want to learn more? Download our whitepaper. Insurance and Social Media: Addressing Missed Growth Opportunities.

Social media is here to stay and represents a significant growth opportunity for many carriers—assuming they figure out how to better define their goals and allocate resources accordingly.

Includes step-by-step social media improvement guide to boost ROI. Download it here now.


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