Prior to the Kabardian Group, Gary Spagnoli worked as the Director of Search Marketing at the online marketing agency OutFirst Digital. Gary managed the strategy and execution of a variety of marketing campaigns for clients throughout the health, legal and e-commerce industries. He also lead OutFirst’s business vision and service design as the co-founder of this specialized consultancy.
Before joining OutFirst Digital, Gary served as SEO/PPC/Analytics manager for the Institute for Integrative Nutrition, the world’s largest nutrition school. He successfully deployed advertising campaigns on Google AdWords, Facebook Advertising, DoubleClick, Bing and additional premier online marketing channels. Gary and his team were responsible for over $2.5MN in ad spend that lead to over $10MN in revenue. His strategy, management and search marketing expertise increased overall lead conversion rate by 50% in less than 6 months.
Gary started out working as a web designer that specialized in e-mail marketing templates for The Week Magazine. He has also managed search engine optimization campaigns for Fortune 500 companies such as Ford and Colgate while working at Disperse Interactive.
His experience in a variety of online marketing channels and his specialty for lead generation focused campaigns have lead him to continually launch successful campaigns for small and medium sized businesses. His desire to continually expand his skill set has earned him Google AdWords Certification, Google Analytics Certification and Acquision Marketing Certification.
Prior to entering the world of online marketing, Gary earned his Bachelor of Science in Economics from the City University of New York, CSI.