Tag: B2C sales

Why People Buy and How to Sell Anything to Anyone


Why People Buy and How to Sell Anything to Anyone

I can think of nothing quite so important as sales. No, I am not some Machiavellian mastermind, nor do I go to bed at night scheming of how to manipulate and strong arm others. Yet these are the images that most often come to mind when one mentions the word or “sales”.

Yes, there are many equally important matters like love, morals, convictions, ethics and beliefs, but sales is the processes by which we identify and engage like-minded individuals who share these other traits.

Continue reading →