Tag: Strategic marketing

Strategy Schmategy – Tactics are the True Art of Getting Things Done


Strategy Schmategy – Tactics are the True Art of Getting Things Done

I don’t assign much value to titles, but over the past decade, I don’t think I’ve had a single title that didn’t have the word “strategy” in it. Strategic Corporate Development. Strategic Planning. Strategic Marketing. Strategic Business Transformation…. The list is as long as it is boring.

It feels like everywhere we turn, everyone wants to be strategic. We no longer employ sales people, nor sales consultants, but—you guessed it, strategic sales consultants. Entry level positions at many professional services firms seem to start or end with the word “strategy”, and I can’t remember the number of times I’ve heard a senior business leader call for a “strategic approach” or ask for “strategic thinking”.

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